Audit Efficiency and Innovation
Innovation is Key to Improving Audit Excellence
by Donny C. Shimamoto, CPA/CITP, CGMA
"With continuing economic uncertainty and increasing fee resistance from clients, CPA firms are under pressure to manage the efficiency of their audits. Market pressures are also increasing the risk of fraud as companies seek to show strong financial performance in accord with the apparent economic recovery. These factors are causing many firms to revisit how they can increase the efficiency and effectiveness of their audits—their audit excellence..."
Congratulations to Donny for being selected as one of AccountingToday's Top 100 Most Influential People!

Innovation is Key to Improving Audit Excellence
By Donny C. Shimamoto, CPA.CITP, CGMA
WITH CONTINUING economic uncertainty and
increasing fee resistance from clients, CPA firms are
under pressure to manage the efficiency of their
audits. Market pressures are also increasing the risk
of fraud as companies seek to show strong financial
performance in accord with the apparent economic
recovery. These factors are causing many firms to
revisit how they can increase the efficiency and
effectiveness of their audits—their audit excellence.
Audit excellence, or a firm’s ability to maximize the
profitability of its audit engagements and value
provided to its clients while minimizing its audit failure
risk, is the key to managing the performance of its
audit department. Audit excellence has several aspects:
• Communications Management – Managing
internal (e.g. within the audit team members) and
external (e.g. with the client, third-parties, subject
matter experts, etc.) communications.
• Data & Document Management – Managing the
work papers, information received from others, and
the final deliverables associated with the engagement.
• Engagement Management – Managing the
engagement as a whole, from proposal, to
timekeeping and expenses, through to final billing.
• Process Management – Managing the
audit process and the execution of the audit
• Project Management – Managing of the scope,
timeline, and execution of the audit plan.
• Quality Management – Ensuring that the
engagement is compliant with applicable standards
and managing the risk of defects in its deliverables.
• Risk Management – Managing the risk of an audit
failure or engagement failure.
• Staff Management – Determining which staff to
assign to an audit, as well as the staff’s tasks and
schedule for the audit.
• Value Management – Ensuring the engagement
delivers value to the client and to the firm.
These aspects all play a role in contributing to the
success of each audit and the performance of
the audit team—in other words, they drive audit
Audit Innovation
So how does a firm achieve audit excellence? It must be
innovative in its approach to managing the efficiency
and effectiveness of its audits.
Innovation may seem antithetical to audits, a process
steeped in strict standards and theoretically tied
to conservatism. However, technology provides
opportunities for increasing both the efficiency and
effectiveness of audits in many of the aspects above,
while maintaining the high quality and reliability
required to sustain the integrity of the audit service.
There are currently innovative initiatives in progress at
the American Institute of Certified Public Accountants
(AICPA), state CPA societies, CPA software vendors,
and at the CPA firms themselves to improve audit
services and the technology supporting delivery
of those services. Innovation is presented in two
categories1
• Evolutionary Innovation – Minor or incremental
changes; usually low risk; approximately 90% of
innovation falls into this category.
• Revolutionary Innovation – Broad, disruptive,
radical changes; usually high risk; approximately 10%
of innovation falls into this category.
The majority of firms are most likely more focused on
evolutionary innovation, changing the way they are
addressing the audit standards or trying different audit
procedures—which may help them gain some minor
efficiencies. However, to truly gain a competitive
advantage, firms must rethink their method
to approaching the audit and embrace a more
revolutionary innovation.
Adapted from “Managing Innovation: Harnessing the power of finance”, CGMA, 2013
TECHNOLOGY’S ROLE IN AUDIT INNOVATION
THE INCREASINGLY INTEGRATED ROLE OF TECHNOLOGY within society, both personally and professionally,
presents opportunities to leverage innovative solutions and the data associated with it to support the aspects
of audit excellence. The following questions are essential to ask when considering how technology can support
innovation on the audit.
AUDIT EXCELLENCE ASPECT QUESTIONS TO CONSIDER
Communications Management –
Managing internal (e.g. within the audit
team members) and external (e.g. with
the client, third-parties, subject matter
experts, etc.) communications.
Data & Document
Management – Managing the
work papers, information received
from others, and the final deliverables
associated with the engagement.
Engagement Management –
Managing the engagement as a whole,
from proposal, to timekeeping and
expenses, through to final billing.
Process Management – Managing
the audit process and the execution of
the audit methodology.
Project Management – Managing
the scope, timeline, and execution of
Quality Management – Ensuring
the engagement is compliant with
applicable standards, and managing
the risk of defects in its deliverables.
• How have we leveraged private social media technologies for intra-team
communication?
• How do we move communications with clients out of e-mail (in individual mailboxes)
into a shared collaboration platform?
• How can we better communicate with third parties and subject matter experts
supporting the audit?
• How do we collect all the source documents and work products associated with the
audit in once place that is accessible when and where I need it?
• How do we easily exchange documents with third parties and subject matter experts
that are supporting the audit?
• How do we maintain the security of all documents?
• How do we ensure compliance with records retention requirements?
• How do we monitor the engagement budget?
• What is the amount of time and expense that has been spent on the engagement?
• What can be billed to the client and what has been billed to the client?
• Has the client paid us and what is the payment amount?
• How adaptable is our audit software to the different methods of engagement
management?
• How adaptable is our audit software for the different ways we may run different
engagements?
• How do we capture the audit plan?
• How does the audit software support the audit programs for the different
audit areas?
• How do we integrate the procedures performed in different audit areas with the
audit objectives?
• How agile is our audit software in supporting changes to the plan or procedures
mid-stream?
• How are we controlling the scope of the audit?
• What are our milestones?
• Where are we in the audit process?
• What other tasks need to be accomplished for us to complete the audit?
• Is the delivery of the audit report and other deliverables on schedule?
• Have we addressed all standards and requirements?
• Have we managed our audit risk appropriately?
• How does the audit software support our internal review process?
• Will this audit pass peer review?
• How do I provide access to this audit to my peer reviewer?
AUDIT EXCELLENCE ASPECT QUESTIONS TO CONSIDER
Risk Management – Managing the
risk of an audit failure or engagement
Staff Management – Determining
which staff to assign to an audit, as well
as the staff’s tasks and schedule for the
Value Management – Ensuring the
engagement delivers value to the client
• What are the risks of the audit?
• How are we managing the risks of an audit failure?
• What are the risks of the engagement?
• How are we managing the risk that the engagement as a whole may fail?
• Are we managing the risks at a tolerable level for the firm?
• What staff resources are available for the audit?
• Who do we need on the audit?
• Who is assigned to the audit?
• What are their scheduled tasks and when are they scheduled?
• What value are we delivering to the client via the audit?
• How does the audit provide value to the firm?
• How does the audit provide value to the assigned staff?
WHEN EVALUATING THE SOFTWARE supporting its audits, a firm should map which software(s) is/are
supporting each of the above excellence aspects and how well the questions to consider are addressed. When
a gap or deficiency exists between what is being provided by the software and the needs of the firm, the firm
should consider whether there are other options or better software to meet its needs. Sometimes the change in
software is an evolutionary step and sometimes it is more revolutionary.
Some firms may feel that adopting revolutionary technology is too advanced or risky for them because they’re
too small or aren’t technologically savvy. However, research we conducted on audit automation conveyed that it’s
really more about the firm’s approach to technology rather than its size or tech-savvy that determines its ability to
improve its audit excellence through technology.
AUDIT AUTOMATION STUDYi
TO HELP FIRMS that are interested in increasing the efficiency and effectiveness of their audits, we interviewed
a variety of firms, both large and small, that were both successful and unsuccessful in utilizing technology to
automate their audit processes. Our goal was to identify the strategies and factors that helped or hindered the
successful deployment of technology to support key audit processes. We also looked at firms that had broad
adoption (e.g. used automated tools on all their engagements) and those that used tools inconsistently (e.g. only
using electronic confirmations when required by the receiving party).
Firm Size Doesn’t Matter
An interesting finding from the research was that
neither the size of firm nor the level of technology
adoption (e.g. bleeding edge vs. laggard) were factors
in the successful implementation of audit automation
tools. Firms of all sizes, at varying levels of
technology adoption have been able to realize the
value of audit automation tools.
Traditional vs. Progressive Firms
Our research showed that firms perceived as leaders
in their area had certain characteristics and methods
in which they approach the use and management of
technology in their firms. The elements that help a firm
move from “ordinary” to “excellent” are identified in the
table below. Examples of how a more traditional firm
utilizes these elements are provided in the “Traditional
CPAs, Inc.” column. Elements of leading firms are
described in the “Progressive CPAs LLC” column.
ELEMENT TRADITIONAL CPAS, INC. PROGRESSIVE CPAS LLC
IT Steering Committee is focused on firm
infrastructure (e.g. e-mail, office servers, MS
Office, practice management) and upgrades to
IT Steering Committee is focused on firm infrastructure, but also looks at
keeping the firm tapped into emerging technologies and how to increase staff
efficiencies and client collaboration using those technologies.
Larger firms may have additional sub-committees for each line of business,
focused on the applications and services used specific to the line of business.
Reports up to IT Steering Committee and to Line of Business leadership.
Low level of audit workflow standardization
across the firm. Audit workflow varies
depending on the partner/manager in charge
Audit workflow is not monitored or monitored
on an ad-hoc basis by each partner/manager.
Audit workflow is standardized across the firm (with limited localization allowed
for larger firms with regional offices).
Automated tools are deployed to help manage and track workflow, including time
from completion of fieldwork to delivery of audit report.
Staff performance is measured by “billable-
hour” and engagements by performance
against budget. Views staff as a fixed cost and
doesn’t analyze the opportunity cost of staff
Uses other measures (e.g. meeting of delivery targets, client satisfaction) in
addition to “billable-hour” to measure staff performance.
Looks at both revenue potential and cost basis aspects of staff. Seeks to push
work down to lower level staff when possible to reduce cost and provide
opportunity for more senior staff to generate additional revenue.
Audit technologies made available to staff,
but usage not mandated. Usage is typically
dictated by the engagement partner/manager
preference. Training is not standardized and is
usually provided by other staff or managers
All existing staff provided with training during new tool rollout. New staff
provided with training on firm’s audit technologies during on-boarding. Usage
mandated by policy with exceptions allowed only under select circumstances.
www.auditfile.com Innovation is Key to Improving Audit Excellence 5
INNOVATION IS KEY TO AUDIT EXCELLENCE
FIRMS OF ALL SIZES should consider how they can incorporate evolutionary and revolutionary audit
innovations to improve the efficiency and effectiveness of their audits. Leveraging the innovations provided by
technology to support different aspects of audits will allow firms to improve their audit excellence.
ABOUT THE AUTHOR
DONNY SHIMAMOTO, CPA/CITP, CGMA, is the
founder of IntrapriseTechKnowlogies LLC, a CPA
firm focused on organizational development and
advisory services for the middle market. An active
CPA, Certified Information Technology Professional
(CITP), and Chartered Global Management Accountant
(CGMA), Donny helps many organizations by bridging
accounting and IT to strengthen organizational
governance and risk management, improve business
processes through IT, and increase the effectiveness of
decision making through business intelligence. Donny
also serves as an outsourced IT Audit “Partner” and
advisor for smaller regional/local firms and internal
audit departments who lack in-house IT management
and IT audit expertise, helping with IT risk assessments
and enabling increased staff proficiency with IT tools
supporting internal and client engagements.
Donny is the chair of the AICPA’s Information
Management and Technology Assurance Executive
Committee, and is a former member of its Governing
Council and Assurance Services Executive Committee
(ASEC). Donny was recognized from 2012 – 2014 as
one of the Top Thought Leaders in “Public Accounting
by CPA Practice Advisor and was named to Accounting
Today’s Top 100 Most Influential People list in 2013. He
received the 2009-2010 President’s Award from the
Hawaii Society of CPAs, was named to CPA Technology
Advisor’s 40 Under 40 list in 2007 & 2009.